Today, the world is increasingly facing with serious differences regarding the level of economic development. Problems have surpassed the national frames long time ago and have taken a wider, global character. The undertaken measures and activities, generally, did not provide the expected effects, and regional differences continue increasing instead of decreasing. Discrepancies in economic development are also present in the EU. The differences are visible both, on the Union level and in individual states. The situation became more complex after the enlargement of the Union along with accession of the countries of unequal levels of development. Spatially balanced, harmonious and stable development is one of the priorities of the EU. In this sense, the status of the region is defined normatively (NUTS methodology), strategies and methods of regional development have been adopted, and at the Union level identified as "Strategic Guidelines for Cohesion", while the member states have brought the "National Strategic Framework", or regional development programs. In addition, for this purpose many funds were established to finance business goals and priorities.

Competitive marketing strategy relates to seeking for a favorable competitive position in an industry, through creation of profitable and sustainable position against the forces that shape competitiveness in the industry. The challenge facing local companies is to overcome superficial attitude towards marketing and gaining firm and long-lasting competitive position in the market that will yield profit and shareholder value. It is necessary to develop marketing strategies that will be based on firm understanding and knowledge of the market in order to determine the competitive position that will be possible to defend and which will be supported by constant learning and the customer value improvement. In the creation of the competitive position there are two priority tasks – deciding on the focus of the business and market segment. The competitive advantage in chosen business could be gained by either cost leadership or differentiation. In order to create a strong and defensible market position a company has to differentiate its offering from competitors’ offer on some form of value for customers and it has to be performed with least possible costs, whereas a duty of marketing management is to ensure that employees have necessary skills and characteristics. Organizational structures, methods and formal “traps” of marketing can and should be changed in order to reflect new development trends and market opportunities, marketing concept and philosophy. This certainly includes competing on the basis of new business models, many of which are based on the Internet. The paper presents results of the study conducted on the use of the Internet and computers for marketing purposes.

For more than two decades Serbian economy is in transition period. The transition is made of complex and dynamic changes aiming to transfer from government leaded into modern economy, based on the market and its laws.Changes were present in each segment of economy and industry. There were successes and fails. All in all, current results are bellowing the expectations. The goal to create efficient, rational and profitable economy has not been accomplished yet. Although there are many circumstances in and outside the country that make the transition more difficult, it has to go on. That is the certainty of today’s economic reality.

Green building, intelligent control systems and software building systems in households can contribute to savings in heating up to 30%, while energy savings can be up to 5%. Intelligent or a smart house is a house that has a built-in central control system. Such a system is able to integrate multiple systems (heating, hot water, cooling, lighting, and security). One of the essential functions of this system is the optimization of energy consumption in the home. The system can regulate the temperature in every room in the house in a given mode, be it winter or on the fly, can control the lighting in some areas, on or off electrical appliances, ventilation systems, exterior shutters and fire alarm system. In this paper the analysis and architecture for the green buildings and Cisco® Connected Real Estate for intelligent or smart house is presented.

This paper presents an overview of major changes in the stock exchange market caused by the transition. The expansion of stock market operations and its impact on economic and social sphere are also investigated, as well as the impact of financial institutions restructuring to develop new products and services. Financial integration of new member countries is a positive process that leads to additional trade opportunities, commercial gains, lower transaction costs, improved diversification, reduced capital costs, etc. Greater integration may result in political and social benefits, which may be of substantial importance.

The paper reveals an improving of theoretical approaches, which lead to the development of practical recommendations for strategy development and realization of innovative development for Ukraine in the conditions of integration into the world economic system. Methodological basis of scientific research is a dialectical method of cognition, principles of system analysis, methods of statistical assessment and analysis of information, design, theory of market economy, results of researches of Nobel laureates in the field of economics, conception of civilization changes, globalization, sustainable development, domestic legal framework about innovative development, publication of structural subdivisions of ?U, UN, other international organizations. The level of scientific and technical policy in Ukraine is described in the paper. Principal reasons of the negative phenomena are disrobed for development of science and technique in Ukraine: subzero efficiency of domestic RDs; failures of public institutions to compete in the sector of patenting and licensing of intellectual ownership rights; lack of development of innovative infrastructure; absence of effective economic stimulus for companies modernization by its top-management (we understand company modernization as replacement of capital productive assets for new technologies); declining of stimulating role of salary for scientists; insufficient support from state authorities, export companies, domestic hi-tech producers for Ukrainian scientists. Structural changes are observed in engineering as a basis of industrial complex of the state including the conditions of economic crisis in 2008–2009. Ukrainian export potential reference-points (products of engineering, metallurgy, chemical industry, agricultural complex) are important while choosing the segments of international markets. The necessity of further expansion of trade and economic cooperation are emphasized with ?U countries including the Baltic countries (Lithuania, Latvia, Estonia), with CIS countries, and BRICS countries. Also traditional trade and economic partners, and neighbor-countries are priority for Ukraine especially.

Modern thermography is based on the ability of an infrared camera to register the heat emitted by the surface of the body, detect any irregularities surface radiation temperature, and it turns into a picture, so called thermogram. IR thermography is now displayed as an extremely useful tool in the study and advancing energy efficiency in buildings. Thermal imaging systems are used by the military to detect, recognize and identify enemy personnel, equipment and buildings. Simply put, they can be used to evaluate the „health“of any electrical or mechanical component. This paper presents infrared inspection surface of insulation (TIM) and the temperature on the outside wall. (Skylight in this paper) calculated values in the software package MatLab 7.12.0.635 (R2011a), taking into account the counting errors, were compared the measured data with thermal cameras Wöhler IC 21 and shown on the IR thermogram. The results of this calculation method of energy at the surface are compared with the values obtained by IR measuring.